MassageLuXe Franchises for Sale | VFR
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Beauty & Personal Care · Massage & Bodywork

MassageLuXe Franchises for Sale

A membership-based massage and skin care spa in a 2,200 to 2,800 square foot retail space, staffed by licensed therapists and estheticians and built around recurring monthly members.

104
Total units
$576K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
86
2023
92
2024
104
2025
104
Franchised units
0
Company-owned units
104
Total units
+20.9%
3-yr unit growth

Existing MassageLuXe Franchises for Sale

Operating MassageLuXe territories listed for sale by their owners or brokers, reviewed before publishing.

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MassageLuXe Franchise Model Overview

MassageLuXe spas offer massage, facials, waxing and skin care treatments, along with retail products, from leased retail spaces of about 2,200 to 2,800 square feet with seven to ten treatment rooms. Revenue leans on recurring memberships, and Item 19 reports average gross revenue, prospect visits and new member counts. The build-out is the largest cost, putting a new spa in the upper six figures; buyers of an existing spa avoid most of that but take on the lease and a staff of licensed therapists and front-desk associates, which is the main operating challenge. Owners are not required to work in the spa day to day, and a trained manager may run it, so semi-absentee ownership is common. A transferee signs a new agreement at the full 6 percent royalty and must fund post-transfer marketing. The system is entirely franchised and has grown steadily to just over 100 spas, aided in 2025 by conversions of existing massage businesses.

Ideal owner profile

Semi-absentee investor or owner-manager supported by a trained full-time spa manager
Experience recruiting and retaining licensed therapists and hourly front-desk staff
Comfortable with membership sales, retention metrics and local marketing
Upper-six-figure capital for build-out, or working capital to take over an existing spa

Investment Snapshot

Initial franchise fee $42,500 (1st spa; $32,500 each additional); 20% military discount
Total initial investment $575,600 – $835,300
Royalty 5% of Gross Revenue for first 12 months, then 6% (6% throughout for transfers)
Ad / brand fund 1% of Gross Revenue national ad fee; 2.5% regional ad fee (up to 3.5%)
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by MassageLuXe. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.