Stanley Steemer Franchises for Sale | VFR
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Cleaning Services · Carpet & Upholstery Cleaning

Stanley Steemer Franchises for Sale

Truck-mounted carpet, upholstery, tile, air-duct and water-damage cleaning in an exclusive population-based territory. A sixty-year-old brand with national advertising and a 1-800 call center feeding leads to local vans.

264
Total units
$176K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
269
2023
267
2024
264
2025
210
Franchised units
54
Company-owned units
264
Total units
-1.9%
3-yr unit growth

Existing Stanley Steemer Franchises for Sale

Operating Stanley Steemer territories listed for sale by their owners or brokers, reviewed before publishing.

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Stanley Steemer Franchise Model Overview

Stanley Steemer franchisees provide residential and some commercial cleaning, mitigation and restoration services: carpet and upholstery cleaning at the core, with tile, air-duct and water-damage work as added categories. The franchisor manufactures the proprietary truck-mounted cleaning platform every franchisee must buy, runs the 1-800-STEEMER reservation system and national advertising, and operates more than fifty company branches. A territory is a van-and-equipment business that can start from home, with the investment driven by the cleaning platform, a wrapped service vehicle and the negotiated territory fee. Fees run high relative to peers: a seven percent royalty on core services, a national advertising fee of up to four percent, a mandatory ten percent of sales spent on advertising, plus ongoing product purchases from the franchisor. A designated principal with at least twenty percent equity must complete training and devote full time, or appoint a trained general manager. The system is mature and flat.

Ideal owner profile

Full-time owner-operator or principal with a trained general manager running daily dispatch
Comfortable managing technicians, a fleet of service vans and a 24-hour emergency response offering
Capital in the low-to-mid six figures, scaling with territory population and vehicle count
Willing to fund ten percent of sales in advertising on top of royalty and national fees
Tolerates a franchisor that also operates company branches and sells equipment and chemicals to the system

Investment Snapshot

Initial franchise fee $20,000 – $100,000 (negotiated; roughly $20,000 per 100,000 population in the Franchised Area)
Total initial investment $175,685 – $509,745
Royalty 7% of Gross Sales from Core Business; 3% of Gross Sales from Related Business (minimum annual royalty applies)
Ad / brand fund Up to 4% of Gross Sales (National Advertising Fee); total advertising expenditure of at least 10% of annual Gross Sales required
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Stanley Steemer. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.