Waxing The City Franchises for Sale | VFR
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Beauty & Personal Care · Lash, Brow & Waxing Studios

Waxing The City Franchises for Sale

A membership-driven body and facial waxing studio with private treatment rooms staffed by licensed estheticians, open seven days a week in retail strip centers.

167
Total units
$340K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
150
2023
151
2024
167
2025
167
Franchised units
0
Company-owned units
167
Total units
+11.3%
3-yr unit growth

Existing Waxing The City Franchises for Sale

Operating Waxing The City territories listed for sale by their owners or brokers, reviewed before publishing.

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Waxing The City Franchise Model Overview

Waxing the City studios provide body and facial waxing for men and women, plus brow, lash and skincare services and branded retail products, sold heavily through its Club Orange membership program. Studios are leased retail spaces of about 1,200 to 2,000 square feet with four to six private treatment rooms, built out with a designated architect; leasehold improvements and franchisor-supplied furniture and equipment put a new studio in the mid-six figures. Wax and service products are bought from the franchisor. The studio must be open seven days a week and is staffed by licensed estheticians the brand calls cerologists. An owner with at least 20 percent equity must log 480 hours of hands-on involvement in the first six months; after that, a non-owner Principal Operator can run the studio. The brand sits within Purpose Brands alongside Anytime Fitness and Orangetheory. The system is fully franchised and grew in 2025 after a flat 2024, with several closures each year.

Ideal owner profile

Owner who can commit roughly 480 hands-on hours in the first six months
Experience recruiting and retaining licensed estheticians or other service professionals
Comfortable driving recurring membership sales and retail attachment
Mid-six-figure capital for a multi-room retail build-out
Semi-absentee owners can install a trained Principal Operator after the initial period

Investment Snapshot

Initial franchise fee $42,500 ($38,250 veterans; $37,500 existing franchisees)
Total initial investment $339,945 – $646,195
Royalty 6% of Gross Revenue (minimum $100/week)
Ad / brand fund 2% of Gross Revenue (may rise to 3%); $25,000 grand opening advertising
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Waxing The City. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.