Once Upon A Child Franchises for Sale | VFR
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Retail · Resale & Consignment

Once Upon A Child Franchises for Sale

A buy-sell-trade children's resale store in 3,500 to 4,500 square feet of strip-center retail. Inventory is bought over the counter from local families, so margins come from sourcing, not suppliers.

441
Total units
$356K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
416
2023
430
2024
441
2025
441
Franchised units
0
Company-owned units
441
Total units
+6%
3-yr unit growth

Existing Once Upon A Child Franchises for Sale

Operating Once Upon A Child territories listed for sale by their owners or brokers, reviewed before publishing.

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Once Upon A Child Franchise Model Overview

Once Upon A Child stores buy gently used children's clothing, toys, equipment and furniture from local families and resell them alongside a smaller selection of new merchandise in a 3,500 to 4,500 square foot strip-center space. The franchisor is Winmark, the Minneapolis public company behind Plato's Closet and Play It Again Sports, and the system is entirely franchised with no company stores. The investment is mid-six figures, driven by fixtures, a required point-of-sale system, working capital and a large opening inventory of used goods bought from the public. Royalty is a straightforward five percent of sales, with a flat annual marketing fee and a requirement to spend about six percent of sales on advertising. An individual franchisee must be the on-site owner-operator; an entity needs one person holding at least half the equity who personally runs the store, and principal owners and spouses sign guaranties. The chain has added ten to fourteen stores a year, and renewal requires a remodel.

Ideal owner profile

On-site owner-operator; an entity needs a 50% owner personally managing the store
Retail or merchandising background and comfort pricing and buying used goods across a counter
Mid-six-figure capital with a large share going into opening inventory and fixtures
Enjoys serving parents and young families and running a staffed seven-day retail floor
Multi-store operators pay a reduced fee and may delegate additional stores to trained managers

Investment Snapshot

Initial franchise fee $25,000 (1st store; $15,000 each additional or for existing Winmark franchisees)
Total initial investment $355,700 – $485,900
Royalty 5% of Gross Sales (Continuing Fee)
Ad / brand fund $1,500/year Marketing Fee plus cooperative advertising (min 0.5% of Gross Sales); total advertising spend of 6% of Gross Sales required; a 2% Advertising Fee begins January 2027
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Once Upon A Child. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.