Wild Birds Unlimited Franchises for Sale | VFR
Wild Birds Unlimited logo
Verified Profile

Retail · Retail - General

Wild Birds Unlimited Franchises for Sale

A specialty retail store for backyard bird feeding: seed, feeders and nature gifts sold with hobbyist advice from a 1,200 to 1,700 square foot strip-center space.

345
Total units
$232K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
340
2023
341
2024
345
2025
344
Franchised units
1
Company-owned units
345
Total units
+1.5%
3-yr unit growth

Existing Wild Birds Unlimited Franchises for Sale

Operating Wild Birds Unlimited territories listed for sale by their owners or brokers, reviewed before publishing.

View all resale listings
No Wild Birds Unlimited resales listed right now

Existing territories come up for sale as owners retire or relocate. Tell us where you're looking and we'll email you when a Wild Birds Unlimited resale is verified and published.

Wild Birds Unlimited Franchise Model Overview

Wild Birds Unlimited stores sell bird seed, feeders, houses and nature-related gifts to backyard bird-feeding hobbyists, with staff expected to be enthusiasts who advise customers; a loyalty club drives repeat seed purchases. Stores run about 1,200 to 1,700 square feet in strip centers or freestanding buildings. The investment is low-to-mid six figures, with opening inventory, fixtures, leasehold improvements and three months of working capital making up most of it; the franchisor has operated since 1983 and holds one affiliate store. Royalty is a low 4 percent and the ad fund 1 percent, but a 2 percent local advertising minimum applies and 8 to 10 percent is recommended in year one. The owner or a trained Store Manager must supervise full time and may not run another business. The system has been essentially flat for three years with 8 to 21 store transfers annually, so resales are a normal path in. Item 19 covers sales, margins, wages and owner cash flow.

Ideal owner profile

Owner-operator or a trained full-time Store Manager with no other business commitments
Genuine interest in birds and nature; staff are expected to be knowledgeable hobbyists
Retail experience with inventory management, merchandising and a loyalty-driven customer base
Low-to-mid six-figure capital, including meaningful opening inventory and local advertising
Comfortable with community engagement and local marketing rather than national lead flow

Investment Snapshot

Initial franchise fee $40,000 (1st store; $20,000 each additional; $5,000 conversion); buyers of an existing store pay a $20,000 assignment fee instead
Total initial investment $231,635 – $376,392
Royalty 4% of Gross Sales
Ad / brand fund 1% of Gross Sales advertising fund; 2% of Gross Sales minimum local advertising required
FDD year 2026 (unit data through 2025)
Request franchise information

About opening a new Wild Birds Unlimited franchise,

By clicking this button, you agree to Verified Franchise Resales’ Terms of Use and Privacy Notice.

Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Wild Birds Unlimited. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.