Alloy Personal Training Franchises for Sale | VFR
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Fitness & Wellness · Personal Training Studios

Alloy Personal Training Franchises for Sale

Small-group personal training, up to six clients per session with a certified coach, in a 1,500 to 2,000 square foot strip-center studio. Membership-driven, coach-staffed, and growing fast.

129
Total units
$272K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
31
2023
78
2024
129
2025
128
Franchised units
1
Company-owned units
129
Total units
+316.1%
3-yr unit growth

Existing Alloy Personal Training Franchises for Sale

Operating Alloy Personal Training territories listed for sale by their owners or brokers, reviewed before publishing.

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Alloy Personal Training Franchise Model Overview

Alloy facilities deliver personal training in small groups of up to six clients, each on an individualized program built from an initial assessment and tracked through the proprietary Alloy App. Studios run about 1,500 to 2,000 square feet in strip centers or freestanding buildings, and revenue comes from monthly memberships sold largely before opening through a required pre-sale campaign. The investment is a mid-six-figure leased build-out covering leasehold improvements, an equipment package and a sizable grand opening marketing spend. Ownership can be semi-absentee: an Operating Partner is the franchisor's contact, but a full-time General Manager, who also serves as the studio's head trainer, can run day-to-day operations if the owner does not. The concept dates to a single Atlanta-area studio from 1992 and was acquired by CapitalSpring in late 2025. Franchised units roughly quadrupled from 2023 to 2025, so most of the system is young. Item 19 reports revenue, membership and retention data.

Ideal owner profile

Owner who will hire and lead a full-time General Manager and certified coaching staff
Comfortable with membership sales, retention metrics and local community marketing
Mid-six-figure capital or financing for a leased strip-center build-out
Fitness enthusiasm helps, but management and sales discipline matter more
Multi-unit investors can use area development pricing for two or more studios

Investment Snapshot

Initial franchise fee $60,000 ($5,000 veteran discount on first license)
Total initial investment $272,357 – $534,417
Royalty 7% of Gross Sales (weekly)
Ad / brand fund 2% of Gross Sales Brand Development Fund; 2–8% local marketing recommended; up to 1% cooperative if formed
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Alloy Personal Training. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.