Baja Fresh Franchises for Sale

Baja Fresh Franchise Model Overview

Baja Fresh Mexican Grill restaurants are quick-service outlets serving made-to-order Mexican-style food, typically in a leased in-line, end-cap or freestanding unit of about 1,700 square feet in suburban shopping centers or on major thoroughfares. The concept dates to 1990 and is now franchised by an affiliate of MTY Food Group, with support run through Kahala Management. The traditional build-out is a mid-six- to low-seven-figure investment, driven mostly by leasehold improvements and kitchen equipment; a smaller non-traditional format serves captive venues. The restaurant must be personally managed on premises by an owner or a manager who has completed training, and owners and spouses sign personal guaranties. Over the last three fiscal years the franchised count has held at 67 while the franchisor sold off nearly all company stores, so the system is small and flat rather than growing. Item 19 reports average gross sales for franchised outlets, and a transfer carries both a transfer fee and a transfer training fee.

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