Poolwerx Franchises for Sale | VFR
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Home & Commercial Trades · Pool Service & Construction

Poolwerx Franchises for Sale

A pool service and retail hybrid: route-based cleaning, maintenance, repairs and equipment installs from a wrapped van, with a required pool-supply storefront added within three years.

107
Total units
$277K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
61
2023
89
2024
107
2025
107
Franchised units
0
Company-owned units
107
Total units
+75.4%
3-yr unit growth

Existing Poolwerx Franchises for Sale

Operating Poolwerx territories listed for sale by their owners or brokers, reviewed before publishing.

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Poolwerx Franchise Model Overview

Poolwerx franchisees provide residential pool cleaning, maintenance, equipment installation and remodel services plus retail pool chemicals and supplies in a protected territory of roughly 6,500 residential pools. The model starts as a mobile business, one white wrapped van or truck with the owner or a trained manager on the route, and must add a leased retail location within 36 months of signing, so a mature unit is a storefront with water testing, inventory and several service vehicles. The all-in investment for both phases is low-to-mid six figures, with the mobile phase alone around six figures. Ongoing fees stack up: 7 percent royalty, 3 percent brand fund, a 2 percent technology fee and a local marketing minimum. The brand is Australian in origin, now owned by Norwest Venture Partners, and its U.S. base has grown from about 60 to 107 territories in three years, all franchised. Owners, equity holders and spouses sign personal guarantees.

Ideal owner profile

Owner-operator or trained manager on premises and comfortable running service routes and a storefront
Capital for a van-based launch now and a retail build-out within three years
Hands-on with technicians, vehicles, chemicals and seasonal scheduling in a pool-heavy market
Accepts a 12 percent combined royalty, brand fund and technology fee on revenue
Multi-territory operators benefit from fee discounts and group-level Item 19 data

Investment Snapshot

Initial franchise fee $49,500 (1st territory; $10,000 off the 2nd and $15,000 off each additional); 10% veteran discount
Total initial investment $276,900 – $437,775
Royalty 7% of Gross Revenue (plus technology fee of 2% of Gross Revenue or $250/month)
Ad / brand fund 3% of Gross Revenue brand fund; 1% local marketing required (2% once a Retail Location opens); $1,650/year local cooperative
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Poolwerx. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.