Potbelly Sandwich Shop Franchises for Sale | VFR
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Restaurants & Food Service · Sandwich & Sub Shops

Potbelly Sandwich Shop Franchises for Sale

A toasted-sandwich fast-casual shop in 1,500 to 2,000 square feet of leased inline space near daytime office traffic. A mostly company-owned chain that only recently opened to franchising.

470
Total units
$629K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
425
2023
444
2024
470
2025
122
Franchised units
348
Company-owned units
470
Total units
+10.6%
3-yr unit growth

Existing Potbelly Sandwich Shop Franchises for Sale

Operating Potbelly Sandwich Shop territories listed for sale by their owners or brokers, reviewed before publishing.

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Potbelly Sandwich Shop Franchise Model Overview

Potbelly Shops sell toasted sandwiches, soups, salads, shakes and desserts from a counter-service format in strip centers, malls and lifestyle centers, with sites chosen for dense daytime office populations. The chain was long almost entirely company-operated; franchising began in earnest only recently, and in late 2025 the parent was acquired by RaceTrac, the convenience-store operator. Opening a shop is a mid-to-high six-figure leasehold build with a full kitchen, and the franchisor is pushing multi-unit development agreements with fee and royalty discounts for shops opened on schedule through 2027. Royalty is six percent of revenue and the brand fund three percent, with a one percent local marketing minimum. An entity franchisee must name a Managing Owner and, if that person is not on site daily, an approved Operator; each shop also needs at least three trained key-holding supervisors. Franchised units have grown from 80 to 122 in three years while company stores hover near 345.

Ideal owner profile

Experienced fast-casual restaurant operator or group with a qualified on-site Operator
Capital for a mid-to-high six-figure leasehold build per shop plus multi-unit growth
Able to staff and retain three or more trained key-holding managers per location
Comfortable with a franchisor that still runs most of the system as company stores
Multi-unit developers get the best fee and royalty terms through 2027

Investment Snapshot

Initial franchise fee $40,000 (reduced to $20,000 for Shops opened on schedule under a development agreement in 2026–2027)
Total initial investment $628,938 – $999,371
Royalty 6% of weekly Total Revenue
Ad / brand fund 3% of weekly Total Revenue (Brand Fund, may rise to 4%); 1% minimum local marketing spend required
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Potbelly Sandwich Shop. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.