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Fitness & Wellness · Infrared Sauna Studios

HOTWORX Franchises for Sale

Isometric workouts and yoga in infrared sauna pods, open 24 hours with virtual instruction. A low-staff fitness studio with a unique format.

812
Total units
$269K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
582
2023
719
2024
812
2025
797
Franchised units
15
Company-owned units
812
Total units
+39.5%
3-yr unit growth

Existing HOTWORX Franchises for Sale

Operating HOTWORX territories listed for sale by their owners or brokers, reviewed before publishing.

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HOTWORX Franchise Model Overview

HOTWORX studios house individual infrared sauna rooms where members follow virtually instructed workouts — yoga, Pilates, isometrics, cycling — in a 30-minute session. There are no live instructors, and the studio is accessible 24/7 by key fob, so staffing is limited to sales and cleaning. Revenue is monthly membership, and the model is designed for an owner who can run several studios with a small team. The brand has grown quickly and most locations are franchised.

Ideal owner profile

Semi-absentee owner attracted to a low-labor fitness format
Comfortable with a membership sales model and a newer, less-proven concept

Investment Snapshot

Initial franchise fee $19,950
Total initial investment $268,940 – $810,430 (one studio; median ~$509,865)
Royalty Flat $695/month per studio (no % royalty)
Ad / brand fund National Advertising Fund not required; sauna fee $10–$20/sauna/mo
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by HOTWORX. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.