Orangetheory Fitness Franchises for Sale

Heart-rate-based group interval training with a coach in every class. One of the largest boutique fitness brands in the world.

Fitness Franchises for Sale Boutique Fitness Franchises for Sale All Existing Franchises for Sale

1,224

Total units

$765K+

Initial investment

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Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year

Franchised Affiliate

1,333

2023

1,298

2024

1,224

2025

1,209

Franchised units

Affiliate-owned units

1,224

Total units

-8.2%

3-yr unit growth

Existing Orangetheory Fitness Franchises for Sale

Operating Orangetheory Fitness territories listed for sale by their owners or brokers, reviewed before publishing.

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Orangetheory Fitness Franchise Model Overview

Orangetheory studios run scheduled, coach-led hour-long classes combining treadmill, rowing, and strength intervals, with members' heart-rate zones displayed live. Memberships are sold in monthly class packages. Studios carry more staff than most boutique concepts — coaches for every class plus sales associates — and most franchisees are multi-unit groups. The brand has merged with Anytime Fitness's parent to form Purpose Brands. The U.S. system is almost entirely franchised and largely built out, so resales are the realistic route into most markets.

Ideal owner profile

Multi-unit operator or well-capitalized owner with a strong studio manager

Comfortable with a coach-heavy labor model and a competitive boutique fitness market

Investment Snapshot

Initial franchise fee $59,950

Total initial investment $764,577 – $1,104,920

Royalty 8% of Gross Sales

Ad / brand fund Brand Fund 3% of Gross Sales (up to 5%)

FDD year 2026 (unit data through 2025)

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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Orangetheory Fitness. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.