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Fitness & Wellness · Personal Training Studios

The Exercise Coach Franchises for Sale

Twenty-minute, coach-led strength training on computerized equipment, aimed at adults over 40 who don't want a traditional gym.

221
Total units
$303K+
Initial investment

Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year
Franchised Corporate
195
2023
215
2024
221
2025
217
Franchised units
4
Company-owned units
221
Total units
+13.3%
3-yr unit growth

Existing The Exercise Coach Franchises for Sale

Operating The Exercise Coach territories listed for sale by their owners or brokers, reviewed before publishing.

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The Exercise Coach Franchise Model Overview

The Exercise Coach studios deliver short, high-intensity strength sessions using proprietary robotic-resistance machines that adjust to the client in real time, with a certified coach guiding every session. The studio is small, the client base skews older and affluent, and revenue comes from recurring session packages rather than open-gym memberships. Owners typically hire two or three coaches and focus on local marketing to the 40-plus demographic.

Ideal owner profile

Owner who wants a small-footprint, appointment-based fitness business
Comfortable selling a premium, results-oriented service to an older client base

Investment Snapshot

Initial franchise fee $49,500
Total initial investment $302,735 – $548,869
Royalty Greater of 6% of Gross Sales or $1,000/mo
Ad / brand fund Brand Fund Fee 1% of Gross Sales
FDD year 2026 (unit data through 2025)
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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by The Exercise Coach. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.