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Coffee, Bakery & Dessert · Pretzel Shops

Wetzel's Pretzels Franchises for Sale

A small mall and entertainment-venue bakery selling hand-rolled soft pretzels, hot dogs and drinks from a 600 to 800 square foot inline space or kiosk. Landlord-driven sites, lease-tied terms.

Coffee, Bakery & Dessert Franchises for Sale All Existing Franchises for Sale

458

Total units

$189K+

Initial investment

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Brand Performance Snapshot

Franchised and company-owned unit counts for 2023 through 2025, as reported in the franchisor's FDD.

Unit count by year

Franchised Corporate

387

2023

426

2024

458

2025

423

Franchised units

Company-owned units

458

Total units

+18.3%

3-yr unit growth

Existing Wetzel's Pretzels Franchises for Sale

Operating Wetzel's Pretzels territories listed for sale by their owners or brokers, reviewed before publishing.

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Wetzel's Pretzels Franchise Model Overview

Wetzel's Pretzels Bakeries are compact snack counters, usually 600 to 800 square feet inline in a mall or shopping center, or a kiosk, baking and selling soft pretzels, pretzel bites, hot dogs and beverages on roughly 56 hours a week. The franchisor, part of the publicly traded MTY Food Group, typically identifies the site and then seeks a franchisee for it, so the business is tied to its lease: the franchise term ends when the lease does. Investment is mid-six figures for a standard inline build, driven by leasehold improvements and baking equipment, with lower figures for convenience-store and Walmart formats. Royalty and ad fund rates vary by format; street-front locations pay less royalty but more into advertising. Either the owner or a trained Designated Manager must be on premises full time. The system is growing, adding 30 to 40 franchised units a year while affiliate stores slowly decline, and transfers are common. Item 19 reports sales by venue type.

Ideal owner profile

Owner-operator or a certified full-time Designated Manager on premises during all open hours

Comfortable with mall landlord relationships, lease negotiations and lease-tied franchise terms

Experience running a small, hourly-staffed food counter with high transaction volume

Mid-six-figure capital for a standard inline build, less for in-store formats

Multi-unit operators get reduced fees for additional Bakeries in the same center

Investment Snapshot

Initial franchise fee $40,000 (standard Bakery; $25,000 for a second Bakery in the same center; reduced fees of $20,000–$25,000 for some formats); 25% veteran, first-responder and existing-franchisee discounts

Total initial investment $188,500 – $725,450

Royalty 7% of Adjusted Gross Revenue (non-street-front Bakery); 5% street-front; 6% inside Walmart

Ad / brand fund 1% of Adjusted Gross Revenue (non-street-front; up to 3%); 3% street-front (up to 5%); 2% inside Walmart (up to 4%)

FDD year 2026 (unit data through 2025)

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Important disclosure

Brand information on this page — including unit counts, fees, and investment ranges — was compiled by Verified Franchise Resales from the brand's most recent Franchise Disclosure Document and has not been independently verified. Verified Franchise Resales is an independent marketplace and is not affiliated with, endorsed by, or sponsored by Wetzel's Pretzels. Prospective buyers should obtain and review the current FDD, consult qualified legal and financial advisors, and confirm all terms before responding. This page is for informational purposes only and is not an offer to sell or a solicitation to buy a franchise; offers are made only through the FDD in applicable jurisdictions. Read VFR’s Terms of Use before responding to any franchise.